B2B SEO strategy that makes you look good

B2B SEO strategy that
makes you look good

B2B SEO strategy that makes you look good

Content strategy + writing for busy marketers.

Get research-backed, human-centric content that drives traffic and MQLs.

Content strategy + writing for busy marketers. Get research-backed, human-centric content that drives traffic and MQLs.

Copywriter thinking about B2B SEO strategy
Copywriter thinking about B2B SEO strategy
Copywriter thinking about B2B SEO strategy

B2B SEO STRATEGY + BLOG WRITING SERVICES

Results-driven content, no fluff

Imagine not throwing your time and money into a content black hole. I create expert-based content that actually brings in the results you’re looking for.

Whether you need your content to build authority, trust or drive lead generation, my method involves digging into customer research, using the latest SEO strategy for B2Bs, storytelling techniques and tracking content performance to get you the results you want.

I write for fintechs, financial services, legaltechs and other B2B SaaS companies, getting results like:

  • 441% traffic increase to BOFU blogs for payments provider

  • 40+ top 5 Google rankings

  • 22% increase in organic traffic for property specialist

Your content should be a revenue-generating asset

Struggling with low volume keywords? Bringing in readers…but no customers? In a specialised, regulated industry and your content isn’t hitting the mark for stakeholders or your audience?

I’m experienced in writing content and B2B SEO strategies to solve these problems.

 Instead of shooting into the dark, I’ll create an SEO content strategy that covers search intent, JTBD and your funnel.

Rank for buyer-intent keywords

Bring in MQLs and customers

Hit your key messages with precision

Build a rock-solid, consistent brand presence

Guide your ICP through your funnel to conversion

Fancy handling the delivery yourself? Go for it. Want me to pen the content? I’m ready.

And if you've got a strategy, but you need a freelance B2B writer…

I do that too.

You can find my bylines in trade mags like financialaccountant.co.uk, but most of my B2B content is ghostwritten for brands like HSBC Innovation Banking, Airwallex and Legatics.

I’m a specialist B2B writer for finance, law and SaaS businesses, and I’m best at authority building, expert-led thought leadership and revenue-generating BOFU blogs.

Caroline Voaden thinking about B2B SEO strategy
Caroline Voaden thinking about B2B SEO strategy

“Caroline helps me maintain the story momentum for two financial publications.
I can count on her to turn complex briefs into timely and engaging content efficiently and reliably.”

Annie Lawson, Senior Editor, Mahlab

Financial chart on mobile phone
Financial chart on mobile phone

Scaling fintech SaaS content with 400%+ organic traffic

Payments powerhouse Airwallex wanted to dominate key verticals and compete for SERPs, but struggled with internal capacity.

Questions?

What is a B2B writer?

How long does a B2B SEO strategy take?

How much does it cost?

What companies do you work with?

What is STORY.?

Do I need case studies?

What's the cost?

Who don’t you work with?

What is a B2B writer?

How long does a B2B SEO strategy take?

How much does it cost?

What companies do you work with?

What is STORY.?

Do I need case studies?

What's the cost?

Who don’t you work with?

What is a B2B writer?

How long does a B2B SEO strategy take?

How much does it cost?

What companies do you work with?

What is STORY.?

Do I need case studies?

What's the cost?

Who don’t you work with?

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.