Tales I've told.
I've worked with B2B companies around the world, from agencies and individuals to start-ups and household names. Clients come to me when they're short on time, energy and know-how but want killer content.
By now, you've probably realised my approach is a bit different - I don't buy into aggressive sales tactics or bland copy. I spend my time drafting compelling narratives that'll set you apart.
Past clients have included fintechs, SaaS providers, national law firms, super funds, boutique accountancy firms, consultants, residential real estate agents, commercial agents, property developers and more.
Want some proof? Email me for an exclusive selection of my completed projects.
My portfolio includes:
- How I created a stronger digital identity for a large financial fund
- My experience improving the open rates of a leading commerical agents
- Examples of my B2B work in finance, law, healthcare and engineering
- Brands I’ve worked with.
Website copywriting for clarity: super fund
One of Australia's top performing super funds had a perfectly functional website, but it wasn't consistent with the brand's new tone of voice. My task was to update the copy to create a stronger digital identity for the fund and help it communicate complex financial information easily to future members.
This involved a content audit, scrutinising page objectives and the customer journey, navigating legal and industry regulations, reviewing brand guidelines and writing.
The result? Website copy that guides the reader on an informative journey. An educational web page that is easy to understand, optimised for conversion and aligned with the brand’s voice.
Thought leadership for leading UK law firm
This national law firm wanted to raise the profile of select key opinion leaders and create brand awareness beyond the South East market.
I wrote multiple thought leadership articles for various practices in the firm, including TMT, commercial, immigration, employment, family and private client. Each started with a SME interview to uncover topical and engaging topics.
The result? Multiple pieces of earned and owned content on technical topics. These positioned partners as legal experts in front of their target audience and provided topical content to increase the firm’s digital footprint.
Blogs + emails to nuture a commercial agents' database
Leading Melbourne commercial agents understood the importance of content marketing for building authority and nurturing leads, but the internal team had no time to write regular content.
I developed biweekly blogs and email newsletters for the team focused on topical, relevant trends. This involved staying up to date with market news, developing content themes, drafting content and sourcing images.
The result? An email newsletter with an average open rate above industry standard at 25% and a steady pipeline of blog content that built trust with prospects.
