PR consultant | crisis communications
Strategic PR, crisis communications and workshops for businesses and leaders facing make-or-break moments.
Change minds. Shape outcomes.
The moments that define your business aren't routine. Neither is the communications support you need. I bring senior expertise across legacy and new media to those building momentum, breaking through and managing crises.
“Caroline provides a unique perspective: she understands traditional media while also living on social media. For brands with a social presence, you’re only doing half the job if you don’t incorporate the full media landscape in crisis planning and response. Her grasp of both was invaluable in thinking through the challenges we highlighted.”
Founder, Australian skincare brand
PR CONSULTANT + CRISIS COMMUNICATIONS
Ok, but who are you?
I'm Caroline, a former corporate PR insider turned communications strategist for businesses in moments of transition.
After seeing the good, the bad and the ugly of comms over a decade and wasting far too many hours in meetings that didn’t really need to be meetings…I realised far too many PR pros are still using tactics from 2012.
Sure, they understand traditional media, stakeholder management and board dynamics...but think TikTok and Substack are for teenagers and Reddit is for trolls.
Or maybe they’re ‘digital-natives’ who get the algorithm but have never had to calm a board.
I’ve spent my career in both worlds, raising awareness for ASX-listed companies in new markets and advising beauty start-ups through TikTok firestorms.
My media fluency means sharper instincts, better timing and getting the RIGHT people to respond the RIGHT way.
I shape perceptions so that instead of being overlooked by investors, buyers or stakeholders, you can make big decisions with clarity and control and never have to explain or defend your value.
I also build crisis-ready teams
My workshops build rock-solid crisis capability and organisational resilience your leaders can count on.
Over 4 or 6 hours, we'll help your team develop (and test) the skills they need to handle media, manage stakeholders and move fast when your reputation is on the line.
STRATEGIC COMMS + PR CONSULTANT
Helping a leading private school get media-ready in 24 hours
Strategic comms that protected enrolments, met legal obligations and maintained trust as several major settlements became public.
Building a bulletproof crisis comms plan for NZX-listed healthcare provider
Comprehensive risk assessment, scenario planning and team training that prepared this senior leadership team to respond to high-pressure situations while protecting patient trust and investor confidence.
The inaugural B2B tech white paper that opened doors (and wallets)
Strategic benchmarking report that transformed a SaaS company from unknown player to industry authority, driving their highest-ever sales month.
Helping a fast-growing skincare brand steady a multi-million-dollar reputation crisis
Crisis consulting for a digital-native brand under fire, giving the founder a stronger foundation for upcoming PR decisions.
Don't take it from me…
Nice words from my clients for my work as a PR consultant + B2B copywriter
