What's included in a Crisis PR Bible?
A comprehensive crisis communication plan built specifically for your business, from an expert with 10+ years of strategic communications experience across complex litigation, data breaches, leadership exits, employment disputes, campus relocations and more.
Think of this as your reputation insurance – just like you have business, cyber and car insurance to protect you. The program includes:
Vulnerability audit to identify your largest reputation risks (including the ones you haven't thought of yet)
Stakeholder mapping + notification plan so you know who needs what message in what order
Response playbooks for common scenarios
Response and Recovery Team structure so your team knows exactly what to do in the first 2 hours
Customisable communication templates, emails, social posts, and statements you can adapt fast
I also recommend a live scenario crisis planning workshop to get your key people crisis-ready (this is optional).
Timeline: 4-6 weeks
Starts from $8,800 AUD / £4,200.
"I've have the pleasure of being one of Caroline's clients and can't recommend her highly enough. An absolute pro with the patience of a saint."
Building a bulletproof crisis comms plan for NZX-listed healthcare provider
This aged care operator needed to be ready for an incident that could threaten its operations, viability and reputation — from construction delays and serious incidents in care to industrial action.
We developed a crisis response framework tailored to the company’s operational risks. This included mapping likely scenarios by business impact, assigning roles across a cross-functional response team and creating workflows, messaging and live training to make sure the organisation could act quickly, stay aligned and maintain confidence in the face of a crisis.
Speak to Caroline