When stakeholders are screaming for answers, you need more than a press release and a prayer.

When stakeholders are screaming for answers, you need more than a press release and a prayer.

When stakeholders are screaming for answers, you need more than a press release and a prayer.

Proactive and reactive communications support that helps organisations take control when
a sensitive situation threatens to damage trust, enrolments, sales or investments.


Reputation Reset is a 2-week program that helps organisations take control when a sensitive situation threatens to damage trust, enrolments, sales or investments.

Are you preparing or panicking?

Are you preparing or panicking?

We can work together in two ways. Both give you direct access to battle-tested crisis expertise without the agency markup or junior staff handoffs.

We can work together in two ways. Both give you direct access to battle-tested crisis expertise without the agency markup or junior staff handoffs.

We can work together in two ways. Both give you direct access to battle-tested crisis expertise without the agency markup or junior staff handoffs.

Crisis Management Communication Plan (CMCP)
Crisis Management Communication Plan (CMCP)

We'll identify your likely vulnerabilities, prioritise stakeholder notification, prepare response frameworks and train key team members before an issue arises. The best crisis management happens before there's a crisis.

Reputation Reset

2 weeks of hands-on communications support when you're already facing a sensitive situation that threatens stakeholder trust, public perception and/or the organisations' future.

Crisis PR plan blue
Crisis PR plan blue

A CMCP is for you if…

You're not facing an active situation (yet) but you want to be prepared. Good for when:

  • Your organisation has grown but crisis protocols haven't kept pace

  • You want to update your current crisis plan with realistic scenarios

  • Your leadership team hasn't been media-trained for difficult questions

  • You operate in a high-risk or highly regulated environment

  • You want to identify potential vulnerabilities before they become problems.

Copywriter thinking about B2B SEO strategy
Copywriter thinking about B2B SEO strategy

Reputation Reset is for you if…

But right now? You're stuck in the content hamster wheel.

Juggling freelancers who don't get your industry. Watching competitors dominate your target keywords. And still trying to convince stakeholders that content can actually drive revenue.

Here's the thing: in niched and regulated industries like fintech and legaltech, standard B2B content marketing advice doesn't work. You need to turn complex products into compelling stories...without sacrificing accuracy or authority.

That's why I blend PR's best-kept storytelling techniques with B2B SEO strategy to create authority content that actually gets results. We're talking:

  • 441% traffic increase to BOFU blogs for global payments provider

  • 40+ top 5 Google rankings

  • 56% increase in time on page for a legal tech.

Copywriter thinking about B2B SEO strategy

CRISIS PR CONSULTING SERVICES

Reputation Reset is for you if…

You're facing a sensitive situation and you're worried about:

  • Your leadership team giving five different answers to the same question

  • What to say if your systems have been compromised in way you can't fully explain yet

  • Stakeholders speculating on Facebook and WhatsApp before you've crafted your response

  • How to protect those affected while managing legal exposure

  • Having staff approached by parents, patients, customers or media when they're unprepared to respond.

Copywriter thinking about B2B SEO strategy

CRISIS PR CONSULTING SERVICES

Reputation Reset is for you if…

You're facing a sensitive situation and you're worried about:

  • Your leadership team giving five different answers to the same question

  • What to say if your systems have been compromised in way you can't fully explain yet

  • Stakeholders speculating on Facebook and WhatsApp before you've crafted your response

  • How to protect those affected while managing legal exposure

  • Having staff approached by parents, patients, customers or media when they're unprepared to respond.

CRISIS PR CONSULTING SERVICES

Reputation Reset is for you if…

You're facing a sensitive situation and you're worried about:

  • Your leadership team giving five different answers to the same question

  • What to say if your systems have been compromised in way you can't fully explain yet

  • Stakeholders speculating on Facebook and WhatsApp before you've crafted your response

  • How to protect those affected while managing legal exposure

  • Having staff approached by parents, patients, customers or media when they're unprepared to respond.

A CMCP is for you if…

You're not facing an active situation (yet) but you want to be prepared. Good for when:

  • Your organisation has grown but crisis protocols haven't kept pace

  • You want to update your current crisis plan with realistic scenarios

  • Your leadership team hasn't been media-trained for difficult questions

  • You operate in a high-risk or highly regulated environment

  • You want to identify potential vulnerabilities before they become problems.

A CMCP is for you if…

You're not facing an active situation (yet) but you want to be prepared. Good for when:

  • Your organisation has grown but crisis protocols haven't kept pace

  • You want to update your current crisis plan with realistic scenarios

  • Your leadership team hasn't been media-trained for difficult questions

  • You operate in a high-risk or highly regulated environment

  • You want to identify potential vulnerabilities before they become problems.

Copywriter thinking about B2B SEO strategy

CRISIS PR CONSULTING SERVICES

Reputation Reset is for you if…

You're facing a sensitive situation and you're worried about:

  • Your leadership team giving five different answers to the same question

  • What to say if your systems have been compromised in way you can't fully explain yet

  • Stakeholders speculating on Facebook and WhatsApp before you've crafted your response

  • How to protect those affected while managing legal exposure

  • Having staff approached by parents, patients, customers or media when they're unprepared to respond.

crisis PR plan blue
crisis PR plan blue

A CMCP is for you if…

You're not facing an active situation (yet) but you want to be prepared. Good for when:

  • Your organisation has grown but crisis protocols haven't kept pace

  • You want to update your current crisis plan with realistic scenarios

  • Your leadership team hasn't been media-trained for difficult questions

  • You operate in a high-risk or highly regulated environment

  • You want to identify potential vulnerabilities before they become problems.

You're not facing an active situation (yet) but you want to be prepared. Good for when:

  • Your organisation has grown but crisis protocols haven't kept pace

  • You want to update your current crisis plan with realistic scenarios

  • Your leadership team hasn't been media-trained for difficult questions

  • You operate in a high-risk or highly regulated environment

  • You want to identify potential vulnerabilities before they become problems.

REPUTATION MANAGEMENT FOR BUSINESSES

PR consultant thinking about B2B SEO strategy
PR consultant thinking about B2B SEO strategy

CRISIS PR CONSULTING SERVICES

Reputation Reset is for you if…

You're facing a sensitive situation and you're worried about:

  • Your leadership team giving five different answers to the same question

  • What to say if your systems have been compromised in way you can't fully explain yet

  • Stakeholders speculating on Facebook and WhatsApp before you've crafted your response

  • How to protect those affected while managing legal exposure

  • Having staff approached by parents, patients, customers or media when they're unprepared to respond.

A CMCP is for you if…

You're not facing an active situation (yet) but you want to be prepared. Good for when:

  • Your organisation has grown but crisis protocols haven't kept pace

  • You want to update your current crisis plan with realistic scenarios

  • Your leadership team hasn't been media-trained for difficult questions

  • You operate in a high-risk or highly regulated environment

  • You want to identify potential vulnerabilities before they become problems.

crisis PR plan blue

"I've have the pleasure of being one of Caroline's clients and can't recommend her highly enough. An absolute pro with the patience of a saint."

Michael Cummings, Communications & External Relations Manager, Ryman Healthcare

Michael Cummings, Communications & External Relations Manager, Ryman Healthcare

Michael Cummings
Communications & External Relations Manager, Ryman Healthcare

PR consultant thinking about B2B SEO strategy

CRISIS PR CONSULTING SERVICES

Reputation Reset is for you if…

You're facing a sensitive situation and you're worried about:

  • Your leadership team giving five different answers to the same question

  • What to say if your systems have been compromised in way you can't fully explain yet

  • Stakeholders speculating on Facebook and WhatsApp before you've crafted your response

  • How to protect those affected while managing legal exposure

  • Having staff approached by parents, patients, customers or media when they're unprepared to respond.

What you get (and why it works)

Reputation Reset isn't a vague strategy document that sits in your inbox. It's two weeks of hands-on support where I'm in the (virtual or actual) room with you, assessing the situation, mapping your stakeholders and building a strategic issues management plan that holds up under pressure.

You’ll start moving from response to recovery with a clear plan and the confidence to walk into tough meetings with steady hands instead of a pit in your stomach. This practical, pressure-tested crisis response protects revenue, calms stakeholders and helps you lead with clarity. Our engagement includes:

Strategic approach + key messages

Stakeholder mapping + notification plan to identify who needs what message

Ready-to-use communication templates for every audience you need to address

Media protocols for staff + media management

Real-time support as the situation evolves.

Most crisis communications are too slow, vague, or removed from the real problem. Reputation Reset is fast, focused and built for the messy overlap of legal risk, internal politics and public scrutiny.

You'll be able to confidently say to your board, 'We've brought in an experienced specialist to lead our response'. Not a general PR agency that needs a month to get up to speed, but one expert with nearly a decade of experience who knows what to do and how to do it…fast.

Starts from $7,300 AUD / £3,550.

Financial chart on mobile phone
Financial chart on mobile phone

Helping a leading private school get media-ready in 24 hours

When historical abuse claims emerged at a top-tier Australian private school, I was part of the response team providing fast, strategic comms support.

Working closely with legal and leadership, we developed an issues management plan that included media holding lines and FAQs, internal updates, assembly speeches, parent and alumni emails and journalist protocols. The school was able to respond swiftly, meet regulatory obligations and maintain trust with stakeholders while protecting both enrolments and victim-survivors.

If you need strategic comms support,
share a few details below.

If you need strategic comms support,
share a few details below.

I’ll tell you exactly how I can help. If I’m not the right fit, I’ll recommend someone who is.

Speak to Caroline

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.