TALES I'VE TOLD

My experience

Freelance B2B copywriter Caroline Voaden looking into the distance
Freelance B2B copywriter Caroline Voaden looking into the distance

I've worked with world-leading schools, listed healthcare providers and corporates around the world – some preparing for potential reputation threats, others already in the thick of it.

Clients come to me when they're short on time, energy and know-how but want smart advice on how to move from response to recovery as fast as possible.

By now, you've probably realised my approach is a bit different. After nearly a decade in reputation management, I know how to build trust in the messy overlap of legal risk, internal politics and public scrutiny.

Sensitive situations I'm experienced in include data breaches, employment disputes, historical allegations, campus relocations and leadership changes.

While my crisis clients stay private, my copywriting background means I can also help with strategic content when you're ready to rebuild.

Want some proof?

Issues management clients stay confidential, but I'm happy to walk you through my approach on a call.

For content and copywriting examples, check out my portfolio to find out:

  • How I achieved 40+ top 5 Google rankings for finance and property clients

  • My specialist B2B experience writing in SaaS, finance and law

  • How I helped an award-winning white paper achieve 22M reach

  • My website copywriting work for consultants and coaches

  • Brands I’ve worked with.

Black and white image of building
Black and white image of building

Trusted by

B2B COPYWRITING + CONTENT STRATEGY

Recent work

Court building
Court building
Court building

Helping a leading private school get media-ready in 24 hours

Strategic comms that protected enrolments, met legal obligations and maintained trust as several major settlements became public.

Laptop of freelance B2B copywriter Caroline Voaden

Building a bulletproof crisis comms plan for NZX-listed healthcare provider

Comprehensive risk assessment, scenario planning and team training that prepared this senior leadership team to respond to high-pressure situations while protecting patient trust and investor confidence.

Mobile card payment
Mobile card payment
Mobile card payment

The inaugural B2B tech white paper that opened doors (and wallets)

Strategic benchmarking report that transformed a SaaS company from unknown player to industry authority, driving their highest-ever sales month.

Skyscraper at night
Skyscraper at night
Skyscraper at night

Shaping industry conversations for a global bank

Expert-led thought leadership to establish authority, trust and build a local presence

Have a project in mind? Let's talk.