My work

Freelance B2B copywriter Caroline Voaden looking into the distance

Over 11+ years, I've advised ASX-listed organisations, fast-growing beauty brands, property developers, independent schools and plenty in between.

I work with organisations in transition moments. Whether they’re entering new markets, shaping industry conversations, building stakeholder trust or managing a sensitive situation, clients come to me when they want to shape perceptions and build trust.

By now, you've probably realised my approach is a bit different. I bridge the gap between traditional media fluency and the realities of today’s digital scrutiny, where a journalist's deadline and an algorithm can shape the same story.

This includes work across:

Strategic positioning
PR campaigns
Thought leadership content
Stakeholder engagement
Issues management, litigation
Executive profiling.

Past projects

Issues management clients stay confidential, but I'm happy to walk you through my approach on a call.

If you'd like to see past communications client case studies, pop your email below and I'll send some through. This includes:

A localised research report launch that achieved 365 pieces of media coverage across ANZ
Elevating a real estate brand to a national player
How I helped an award-winning white paper achieve 22M reach
Brands I’ve worked with.

Issues management clients stay confidential, but I'm happy to walk you through my approach on a call.

If you'd like to see past communications client case studies, pop your email below. This includes:

A localised research report launch that achieved 365 pieces of media coverage across ANZ
Elevating a real estate brand to a national player
How I helped an award-winning white paper achieve 22M reach
Brands I’ve worked with.

Trusted by

Project snapshot

Helping a leading private school get media-ready in 24 hours

Strategic comms that protected enrolments, met legal obligations and maintained trust as several major settlements became public.

Laptop of freelance B2B copywriter Caroline Voaden

Building a bulletproof crisis comms plan for NZX-listed healthcare provider

Comprehensive risk assessment, scenario planning and team training that prepared this senior leadership team to respond to high-pressure situations while protecting patient trust and investor confidence.

white and black glass bottle beside white heart shaped ornament

Helping a fast-growing skincare brand steady a multi-million-dollar reputation crisis

Crisis consulting for a digital-native brand under fire, giving the founder a stronger foundation for upcoming PR decisions.

Shaping industry conversations for a global bank

Expert-led thought leadership campaign to establish authority, trust and build a local presence

Have a project in mind? Let's talk.

Book a free intro call