[FREE MASTERCLASS] LEARN 3 WAYS TO PREPARE FOR THE NEW WAVE OF AI-GENERATED REPUTATION RISKS

[FREE MASTERCLASS] LEARN 3 WAYS TO PREPARE FOR THE NEW WAVE OF AI-GENERATED REPUTATION RISKS

[FREE MASTERCLASS] LEARN 3 WAYS TO PREPARE FOR THE NEW WAVE OF AI REPUTATION RISKS

About

Experience

Services

Blog

Contact

About

Experience

Services

Blog

Contact

THE PLOT

Over a decade of
strategic storytelling
for moments that matter.

Over a decade of
strategic storytelling
for moments that matter.

Over a decade of
strategic storytelling
for moments that matter.

A PR consultant for businesses too interesting for stale press releases and too smart for spin.

Caroline Voaden Australian PR consultant standing by a wall
Caroline Voaden Australian PR consultant standing by a wall
Caroline Voaden Australian PR consultant standing by a wall

You’re here because you want to communicate with impact.

You want your message to cut through, change minds and shape outcomes so you’re not limited by public perception.

You don't need convincing reputation impacts your bottom line. You're looking for an expert to help you manage it right.

 

Lucky for you, I’m a senior communications strategist who speaks old and new media fluently.

Here’s a jargon-y, non-exhaustive list of ways you could characterise what I do: strategic communications advisory, PR campaigns, thought leadership development, crisis communications and issues management, crisis communications workshops for teams and media training.

You’re here because you want to communicate with impact.

You want your message to cut through, change minds and shape outcomes so you’re not limited by public perception.

You don't need convincing reputation impacts your bottom line. You're looking for an expert to help you manage it right.

Lucky for you, I’m a senior communications strategist who speaks old and new media fluently.

Here’s a jargon-y, non-exhaustive list of ways you could characterise what I do: strategic communications advisory, PR campaigns, thought leadership development, crisis communications and issues management, crisis communications workshops for teams and media training.

You’re here because you want to communicate with impact.

You want your message to cut through, change minds and shape outcomes so you’re not limited by public perception.

You don't need convincing reputation impacts your bottom line. You're looking for an expert to help you manage it right.

Lucky for you, I’m a senior communications strategist who speaks old and new media fluently.

Here’s a jargon-y, non-exhaustive list of ways you could characterise what I do: strategic communications advisory, PR campaigns, thought leadership development, crisis communications and issues management, crisis communications workshops for teams and media training.

UK born

Originally from the UK, I lived the quintessential London life before swapping the hustle for new horizons and bigger adventures.

Zen mode

Crafting comms by day, guiding yogis through sun salutations by night. Being a Yoga practitioner keeps me balanced on and off the mat.

Beach-based

These days, I live in sunny Queensland, Australia. When I’m not working, you’ll find me catching waves.

Almost famous

I was once handpicked at school to audition for 'Young Briony' in the Atonement film. Spoiler: Hollywood missed out.

MEET THE AUTHOR

Who am I?

I'm Caroline, a former corporate PR insider turned communications strategist for businesses in moments of transition.

After seeing the good, the bad and the ugly of comms over a decade and wasting far too many hours in meetings that didn’t really need to be meetings…I realised far too many PR pros are stuck using tactics from 2001.

Sure, they understand traditional media, stakeholder management and board dynamics...but think TikTok and Substack are for teenagers and Reddit is for trolls.

Or maybe they’re ‘digital-natives’ who get the algorithm but have never had to calm a board.

I’ve spent my career in both worlds, raising awareness for ASX-listed companies in new markets and advising beauty start-ups through TikTok firestorms.

My media fluency means sharper instincts, better timing and getting the RIGHT people to respond the RIGHT way.

I shape perceptions so that instead of being overlooked by investors, buyers or stakeholders, you can make big decisions with clarity and control and never have to explain or defend your value.

What do you know about reputation?


Quite a lot, actually.

I’ve led award-winning PR campaigns and developed communications for independent schools during complex legal proceedings and:

  • Increased TV broadcast figures and social media following 200% over 5 years for a national event

  • Positioned a regional aged care provider as a national thought leader, generating 398 pieces of coverage that opened doors to government relations

  • Maintained customer retention and operational continuity for a disability marketplace during a cyber breach affecting 100,000+ users

  • Helped achieve full tenancy of a flagship commercial project for a Melbourne-based developer through sustained media presence

  • Provided crisis PR advisory to a global skincare brand navigating a safety issue that quickly developed into a social and traditional media firestorm

  • Facilitated a crisis communications workshop for a healthcare organisation’s leadership teams that reduced executive response time, ensured unified messaging and improved media interaction quality.

I don’t rely on outdated instincts from when press releases and stakeholder briefings were enough. I bring creativity, new media literacy and senior corporate expertise to every project.

I work closely with legal, HR and leadership teams to drive the best outcomes for my clients.

Quite a lot, actually.

I’ve led comms for private schools during complex legal proceedings, helped a listed aged care provider prepare for crises, and:

  • Maintained customer retention during cyber breach affecting 100,000+ users

  • Supported 6+ private schools through investigations

  • Achieved 441% organic traffic boost

  • Won a shiny International Gold Quill Award

  • Driven 100% spike in client inquiries.

From white papers and websites to crisis PR support, I work closely with legal, HR and leadership teams to drive the best outcomes for my clients.

You can catch my insights in the Institute of Financial Accountants Magazine, Modern Muse and LawTruly.


Quite a lot, actually.

I’ve led award-winning PR campaigns and developed communications for independent schools during complex legal proceedings and:

  • Increased TV broadcast figures and social media following 200% over 5 years for a national event

  • Positioned a regional aged care provider as a national thought leader, generating 398 pieces of coverage that opened doors to government relations

  • Maintained customer retention and operational continuity for a disability marketplace during a cyber breach affecting 100,000+ users

  • Helped achieve full tenancy of a flagship commercial project for a Melbourne-based developer through sustained media presence

  • Provided crisis PR advisory to a global skincare brand navigating a safety issue that quickly developed into a social and traditional media firestorm

  • Facilitated a crisis communications workshop for a healthcare organisation’s leadership teams that reduced executive response time, ensured unified messaging and improved media interaction quality.

I don’t rely on outdated instincts from when press releases and stakeholder briefings were enough. I bring creativity, new media literacy and senior corporate expertise to every project.

I work closely with legal, HR and leadership teams to drive the best outcomes for my clients.

Caroline Voaden Australian PR consultant typing on a laptop
Caroline Voaden Australian PR consultant typing on a laptop

MY VALUES

What drives my work

Collaboration

I won't fight for control. I collaborate with internal teams, HR and legal.

Curiosity

I ask questions. A lot of them. You'll always get fresh ideas from me.

Honesty

I'm upfront about everything, from your investment to timelines.

Discretion

I don't turn sensitive work into content. It stays confidential.

Curious about becoming a client?

Curious about becoming a client?

See if my strategic communications or crisis communications advisory is a good fit for you.

I'm looking for PR support

I'm navigating a reputation incident

No Comment: your fortnightly postmortem of brand reputation fumbles and failures.

No spam, ever. I promise.

No Comment: your fortnightly postmortem of brand reputation fumbles and failures.

No spam, ever. I promise.

No Comment: your fortnightly postmortem of brand reputation fumbles and failures.

No spam, ever. I promise.