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About

Experience

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About

Experience

Services

Blog

Contact

THE PLOT

A decade of
strategic storytelling
for moments that matter.

A decade of
strategic storytelling
for moments that matter.

A decade of
strategic storytelling
for moments that matter.

A PR consultant you can call when you need to grow, recover or reposition.

Caroline Voaden B2B copywriting expert standing by a wall
Caroline Voaden B2B copywriting expert standing by a wall
Caroline Voaden B2B copywriting expert standing by a wall

You’re here because you need to communicate with impact.

Maybe journalists are asking tricky questions or you're preparing for a major change.

Perhaps you've outgrown your first website or you know your content should be driving more leads.

 

Lucky for you, I’m a communications strategist, copywriting expert and I offer B2B white paper writing services.

UK born

Originally from the UK, I lived the high-octane London life before swapping the hustle for new horizons and bigger adventures.

Zen mode

Crafting comms by day, guiding yogis through sun salutations by night. Being a Yoga practitioner keeps me balanced on and off the mat.

Beach-based

These days, I live a laid-back lifestyle in sunny Queensland, Australia. When I’m not working, you’ll find me (trying to) catch waves.

Almost famous

I was once handpicked at school to audition for 'Young Briony' in the Atonement film. Spoiler: Hollywood missed out.

MEET THE AUTHOR

Or should I say communications strategist?

I'm Caroline Voaden, founder of STORY., communications strategist and occasional (award-winning!) B2B copywriter.

After seeing the good, the bad and the ugly of B2B marketing and PR over nine years and wasting far too many hours in meetings that didn’t really need to be meetings…

I realised most comms were painfully dull or strategically thin. Too often, comms and copy get handed off to people (or agencies) who treat them as a one-off tactic.

They look for stories to use for a campaign or a quote, not as a tool to lead, sell or survive scrutiny.

I’m not interested in just ‘telling stories’.

I work with executives and comms teams in complex, multi-stakeholder environments to drive revenue, build trust and protect their reputation.

 When the right stories are used well, they don’t just sound good. They shape outcomes.

What do you know about messaging?


Quite a lot, actually.

I’ve led comms for private schools during complex legal proceedings, helped a listed aged care provider prepare for crises, and:

  • Maintained customer retention during cyber breach affecting 100,000+ users

  • Supported 6+ private schools through investigations

  • Achieved 441% organic traffic boost

  • Won a shiny International Gold Quill Award

  • Driven 100% spike in client inquiries.

From white papers and websites to crisis PR support, I work closely with legal, HR and leadership teams to drive the best outcomes for my clients.

You can catch my insights in the Institute of Financial Accountants Magazine, Modern Muse and LawTruly.

Quite a lot, actually.

I’ve led comms for private schools during complex legal proceedings, helped a listed aged care provider prepare for crises, and:

  • Maintained customer retention during cyber breach affecting 100,000+ users

  • Supported 6+ private schools through investigations

  • Achieved 441% organic traffic boost

  • Won a shiny International Gold Quill Award

  • Driven 100% spike in client inquiries.

From white papers and websites to crisis PR support, I work closely with legal, HR and leadership teams to drive the best outcomes for my clients.

You can catch my insights in the Institute of Financial Accountants Magazine, Modern Muse and LawTruly.


Quite a lot, actually.

I’ve led comms for private schools during complex legal proceedings, helped a listed aged care provider prepare for crises, and:

  • Maintained customer retention during cyber breach affecting 100,000+ users

  • Supported 6+ private schools through investigations

  • Achieved 441% organic traffic boost

  • Won a shiny International Gold Quill Award

  • Driven 100% spike in client inquiries.

From white papers and websites to crisis PR support, I work closely with legal, HR and leadership teams to drive the best outcomes for my clients.

You can catch my insights in the Institute of Financial Accountants Magazine, Modern Muse and LawTruly.

Caroline Voaden copywriting expert typing on a laptop
Caroline Voaden copywriting expert typing on a laptop

MY VALUES

What drives my work

Collaboration

I won't fight for control. I collaborate with internal teams, HR and legal.

Curiosity

I ask questions. A lot of them. You'll always get fresh ideas from me.

Honesty

I'm upfront about everything, from your investment to timelines.

Discretion

I don't turn sensitive work into content. It stays confidential.

Curious about becoming a client?

Curious about becoming a client?

See if my strategic communications or copywriting services are a good fit for you.

See if my strategic communications or copywriting services are a good fit for you.

See if my strategic communications or copywriting services are a good fit for you.

Issues management and PR

Website copywriting

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.