Need help writing a
white paper?

Need help writing a
white paper?

I write impactful papers that build authority, get
prospects into your funnel and fuel your content calendar.  

I write impactful papers that build authority, get
prospects into your funnel and fuel your content calendar.  

Close up of white paper binders
Close up of white paper binders
Close up of white paper binders

White paper consulting + writing

I hear you,
B2B marketers.

White papers are hard.

The time, the money, the stakeholders….

The not knowing if you’ll get results.

But if they’re done right?

Your marketing-influenced revenue skyrockets and you’ve got a year’s worth of (good) content to amplify across your emails, socials, events and blogs.

There’s nothing I love more than writing a white paper, whether it's a technical report on complex products or solutions, or a deep dive on industry-specific trends or market research.

Did I mention my white papers have won awards?

40,000+

words written

40,000+

words written

40,000+

words written

1

shiny Gold Quill Award

1

shiny Gold Quill Award

1

shiny Gold Quill Award

70+

client hours saved

70+

client hours saved

70+

client hours saved

9+

years of experience

9+

years of experience

9+

years of experience

Writing a white paper is easy
(if you don't do it)

Writing a white paper is easy
(if you don't do it)

All you have to do is find the right angle, do hours of accurate research, write authoritatively and edit it excellently.

Easy, right?

Not when you're drowning in brand campaigns, events, blog posts, SEO, podcasts and a thousand other demands.

I've worked on award-winning white papers for listed healthcare providers, leading UK law firms and more.

B2B marketers come to me when they don't have the capacity or in house skills to create a lead-generating white paper with demonstrable ROI.

Interested? Choose from my three white paper consulting and writing services below.

Woman writing a white paper
Woman writing a white paper
Woman writing a white paper

CONSULTING

The Storyboard

The Storyboard

Good for when you want help

organising your ideas. Walk away with

a writer-ready white paper blueprint.

Good for when you want help

organising your ideas.
Walk away with a writer-ready
white paper blueprint.

Brainstorming session

Brainstorming session

Define objectives

Define objectives

Audience analysis for opportunities

Audience analysis for opportunities

Topic selection + master narrative

Topic selection + master narrative

An in-depth white paper outline

An in-depth white paper outline

From $1,120/£650

From $1,120/£650

This is what I need

DONE FOR YOU

The Deep Dive

The Deep Dive

Good for busy B2B marketers who

want an expert to do the heavy lifting.

Good for busy B2B marketers
who want an expert to do
the heavy lifting.

Brainstorming session

Brainstorming session

Topic ideation

Topic ideation

3-5 SME interviews

3-5 SME interviews

Research

Research

White paper outline

White paper outline

White paper writing (2 x revisions)

White paper writing (2 x revisions)

A high-impact white paper

that drives leads + builds authority

A high-impact white paper

that drives leads + builds authority

From $2,900/£1,500

Let's go!

DISTRIBUTION

The Launch Party

The Launch Party

Good for reaching places your

competitors can’t.

Good for reaching places your

competitors can’t.

Landing page copy

Landing page copy

launch email sequence (3-5 emails)

launch email sequence (3-5 emails)

BONUS: 2 x LinkedIn posts

free of charge

BONUS: 2 x LinkedIn posts

free of charge

Avoid your paper gathering dust

in inboxes

Avoid your paper gathering dust

in inboxes

From $2,880/£1,440

Yes please

Close up of hands to show aged care white paper work
Close up of hands to show aged care white paper work

From emerging player to thought leader: the white paper that reached 22M

From emerging player to thought leader: the white paper that reached 22M

From emerging player to thought leader: the white paper that reached 22M

NSX-listed Ryman Healthcare became leaders of the aged care reform debate (and won an award) with a high-impact white paper.

Questions about writing a white paper?

What is a white paper?

Why a white paper, not an eBook?

Do you come up with the topic or do we?

Do we need data?

What’s the timeline from start to finish?

How do you leverage our subject matter experts?

Do you speak C-suite?

How do you handle multiple reviews?

Can you write about complex topics?

How do we launch the white paper after it's written?

Can you write for my industry?

What makes your white papers stand out?

What is a white paper?

Why a white paper, not an eBook?

Do you come up with the topic or do we?

Do we need data?

What’s the timeline from start to finish?

How do you leverage our subject matter experts?

Do you speak C-suite?

How do you handle multiple reviews?

Can you write about complex topics?

How do we launch the white paper after it's written?

Can you write for my industry?

What makes your white papers stand out?

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.