Looking for a guest who’ll have your audience hitting rewind to catch every insight?
Looking for a guest who'll have your audience hitting rewind to catch every insight?
Looking for a guest who’ll have your audience hitting rewind to catch every insight?
Book me for your next podcast, summit or workshop to hear (or learn) storytelling secrets from PR's frontlines that help brands avoid the kind of statement that gets walked back 12 hours later.
I help brands communicate strategically when reputation and revenue are at stake.
After steering schools through parent backlash and healthcare providers during data breaches, I've helped 128+ organisations protect stakeholder trust when it matters most (while others were busy hiding under their desks hoping the problem would magically disappear).
Think preserved enrolments during community scandals, protected revenue through media firestorms and steady customer retainment during cyber attacks. Plus an International Gold Quill Award that proves strategic communications drive real commercial results, not just limit damage.
I combine PR's best storytelling secrets with practical issues experience through my Story As Strategy framework - a methodology refined over a decade of finding clarity in chaos.
You'll find me sharing insights in places like the Institute of Financial Accountants Magazine, Casla Podcast and Modern Muse. And when leadership teams need help staying centred during PR meltdowns? That's where my yoga teacher training becomes surprisingly handy.
I help brands communicate strategically when reputation and revenue are at stake.
After steering schools through parent backlash and healthcare providers during data breaches, I've helped 128+ organisations protect stakeholder trust when it matters most (while others were busy hiding under their desks hoping the problem would magically disappear).
Think preserved enrolments during community scandals, protected revenue through media firestorms and steady customer retainment during cyber attacks. Plus an International Gold Quill Award that proves strategic communications drive real commercial results, not just limit damage.
I combine PR's best storytelling secrets with practical issues experience through my Story As Strategy framework - a methodology refined over a decade of finding clarity in chaos.
You'll find me sharing insights in places like the Institute of Financial Accountants Magazine, Casla Podcast and Modern Muse. And when leadership teams need help staying centred during PR meltdowns? That's where my yoga teacher training becomes surprisingly handy.
Topics in my zone of genius:
Messaging secrets from inside the crisis war room
How to use storytelling psychology to stand out & convert
The new reputation killers businesses aren't ready for
White papers worth reading (beyond the data dump)
How to crisis-proof your business before you need to
How to use stories to sell
Want to chat?
Want to chat?
Want to chat?
Where you can hear and see me
Where you can hear and see me
Where you can hear and see me
Things I've won and done
Things I've won and done
Things I've won and done
My bios
My bios
My bios
Podcast bio
Caroline Voaden is a communications strategist who builds and protects bulletproof brands. After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, she left agency life to help leaders navigate complex communications challenges without losing their minds (or stakeholders).
Her communications arsenal has been deployed for everyone from banking behemoth HSBC and NZX-listed Ryman Healthcare to startups getting their first taste of public scrutiny. With 128+ clients and award-winning campaigns under her belt, Caroline knows how to get results – whether that's keeping headlines out of media, maintaining customer retention post-issue or writing white papers that reach 22M people.
Originally from the UK, Caroline traded London’s high-octane life for the laid-back beaches of Australia. When she’s not crafting stories, she’s surfing, teaching yoga or bingeing cosy English crime dramas.
Caroline Voaden is a communications strategist who builds and protects bulletproof brands. After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, she left agency life to help leaders navigate complex communications challenges without losing their minds (or stakeholders).
Her communications arsenal has been deployed for everyone from banking behemoth HSBC and NZX-listed Ryman Healthcare to startups getting their first taste of public scrutiny. With 128+ clients and award-winning campaigns under her belt, Caroline knows how to get results – whether that's keeping headlines out of media, maintaining customer retention post-issue or writing white papers that reach 22M people.
Originally from the UK, Caroline traded London’s high-octane life for the laid-back beaches of Australia. When she’s not crafting stories, she’s surfing, teaching yoga or bingeing cosy English crime dramas.
Speaker bio
Caroline Voaden is a communications strategist who builds and protects bulletproof brands. After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, she left agency life to help leaders navigate complex communications challenges without losing their minds (or stakeholders).
Frustrated by statements that were either corporate-robotic or dangerously tone-deaf, she paired PR's best-kept storytelling secrets with her practical crisis experience to create Story As Strategy: a methodology refined over a decade of finding clarity in chaos.
Caroline’s approach has helped 128+ clients achieve results like:
Transforming NZX-listed Ryman Healthcare to crisis-ready through risk assessment, team training and live scenario testing
Protecting enrolments for private school facing historical abuse claims with 24-hour response strategy
Drafting and launching a white paper that reached 22 million readers and won a Gold Quill Award
Protecting patient retention during data breaches for healthcare service
A sixfold boost in website engagement for leading digital health consultancy Evolve
5,000 conversions for a national awards campaign.
Her signature service, Reputation Reset, is a two-week crisis management program that helps executives navigate sensitive situations, protect stakeholder trust and get back to business without the constant distraction of damage control.
Caroline has written for industry publications like Public Accountant Magazine and Modern Muse, shared her insights on podcasts like How to Scale a Business, Don't be a SaaS and The Business Amplifier, and hosted well-attended panel events with AI experts and branding specialists.
Originally from the UK, Caroline now calls Australia home, where she surfs, teaches yoga and binge-watches cosy English crime dramas.
Caroline Voaden is a communications strategist who builds and protects bulletproof brands. After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, she left agency life to help leaders navigate complex communications challenges without losing their minds (or stakeholders).
Frustrated by statements that were either corporate-robotic or dangerously tone-deaf, she paired PR's best-kept storytelling secrets with her practical crisis experience to create Story As Strategy: a methodology refined over a decade of finding clarity in chaos.
Caroline’s approach has helped 128+ clients achieve results like:
Transforming NZX-listed Ryman Healthcare to crisis-ready through risk assessment, team training and live scenario testing
Protecting enrolments for private school facing historical abuse claims with 24-hour response strategy
Drafting and launching a white paper that reached 22 million readers and won a Gold Quill Award
Protecting patient retention during data breaches for healthcare service
A sixfold boost in website engagement for leading digital health consultancy Evolve
5,000 conversions for a national awards campaign.
Her signature service, Reputation Reset, is a two-week crisis management program that helps executives navigate sensitive situations, protect stakeholder trust and get back to business without the constant distraction of damage control.
Caroline has written for industry publications like Public Accountant Magazine and Modern Muse, shared her insights on podcasts like How to Scale a Business, Don't be a SaaS and The Business Amplifier, and hosted well-attended panel events with AI experts and branding specialists.
Originally from the UK, Caroline now calls Australia home, where she surfs, teaches yoga and binge-watches cosy English crime dramas.