Looking for a guest who’ll have your audience hitting rewind to catch every insight?
Looking for a guest who'll have your audience hitting rewind to catch every insight?
Looking for a guest who’ll have your audience hitting rewind to catch every insight?
Book me for your next podcast, summit or workshop to hear (or learn) how storytelling secrets from PR's frontlines are helping brands ditch boring copy and doubling their results.
I help brands transform their stories into serious revenue drivers.
After shaking up content and strategy for everyone from global giants like HSBC to government departments and ambitious startups, I've turned 128+ organisations' technical expertise into content their audiences can't resist (and their competitors can't match).
Think white papers reaching 22M people, 441% traffic spikes and an International Gold Quill Award that proves effective B2B marketing doesn’t have to put people to sleep.
I combine PR's best storytelling secrets with sales psychology through my storyselling framework - a methodology refined over a decade of making complex ideas feel ridiculously simple.
You'll find me sharing insights in places like the Institute of Financial Accountants Magazine and teaching marketing teams how to ditch the corporate playbook. And if your audience needs tips on managing marketing stress…I'm also a Yoga teacher!
I help brands transform their stories into serious revenue drivers.
After shaking up content and strategy for everyone from global giants like HSBC to government departments and ambitious startups, I've turned 128+ organisations' technical expertise into content their audiences can't resist (and their competitors can't match).
Think white papers reaching 22M people, 441% traffic spikes and an International Gold Quill Award that proves effective B2B marketing doesn’t have to put people to sleep.
I combine PR's best storytelling secrets with sales psychology through my storyselling framework - a methodology refined over a decade of making complex ideas feel ridiculously simple.
You'll find me sharing insights in places like the Institute of Financial Accountants Magazine and teaching marketing teams how to ditch the corporate playbook. And if your audience needs tips on managing marketing stress…I'm also a Yoga teacher!
Topics in my zone of genius:
How to use storytelling psychology to stand out & convert
The secret language of high-growth B2Bs
How to use stories to sell
White papers worth reading (beyond the data dump)
Making technical topics magnetic
The power of stories in B2B marketing
Want to chat?
Want to chat?
Want to chat?
Where you can hear and see me
Where you can hear and see me
Where you can hear and see me
Things I've won and done
Things I've won and done
Things I've won and done
My bios
My bios
My bios
Podcast bio
Caroline Voaden is a copywriter and content strategist helping B2Bs ditch boring for brilliant. After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, she paired the industry’s best-kept storytelling secrets with sales psychology to create storyselling: the framework behind her can’t-stop-reading content and revenue-generating websites.
Today, she helps global finance giants like HSBC, innovative SaaS fintechs and legtechs, and consultants, turn technical expertise into authority content that makes money. With 128+ clients and award-winning campaigns under her belt, Caroline knows how to get results – like 441% traffic spikes and white papers that reach 22M people.
Originally from the UK, Caroline traded London’s high-octane life for the laid-back beaches of Australia. When she’s not crafting stories, she’s surfing, teaching yoga or bingeing cosy English crime dramas.
Caroline Voaden is a copywriter and content strategist helping B2Bs ditch boring for brilliant. After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, she paired the industry’s best-kept storytelling secrets with sales psychology to create storyselling: the framework behind her can’t-stop-reading content and revenue-generating websites.
Today, she helps global finance giants like HSBC, innovative SaaS fintechs and legtechs, and consultants, turn technical expertise into authority content that makes money. With 128+ clients and award-winning campaigns under her belt, Caroline knows how to get results – like 441% traffic spikes and white papers that reach 22M people.
Originally from the UK, Caroline traded London’s high-octane life for the laid-back beaches of Australia. When she’s not crafting stories, she’s surfing, teaching yoga or bingeing cosy English crime dramas.
Speaker bio
Caroline Voaden is a copywriter and content strategist helping B2Bs ditch boring for brilliant. After a decade in PR advising multimillion-dollar businesses, politicians and even a few disgraced sports stars, she ditched her high-octane agency life to strike out on her own.
Frustrated by B2B marketing that’s either dull-as-dust or dripping with sales-speak, she paired the storytelling secrets she mastered in PR with sales psychology to create her storyselling framework: the method behind her can’t-stop-reading content and revenue-generating websites.
Caroline’s approach has helped 128+ clients achieve results like:
A 441% traffic spike across the EMEA blog for fintech powerhouse Airwallex
NZX-listed Ryman Healthcare winning a Gold Quill Award for a white paper that reached 22 million readers
A sixfold boost in website engagement for leading digital health consultancy Evolve
5,000 conversions for a national awards program content marketing campaign.
Her signature package, The Credibility Engine, is a done-for-you white paper service that helps busy B2B marketers build authority, fuel their pipeline with sales-ready leads and crush their KPIs. High performing papers include yearly benchmarking reports, a deep dive on structured data in the legal industry and a state of the market report on real estate financing.
Caroline has written for industry publications like Public Accountant Magazine and Modern Muse, shared her insights on podcasts like How to Scale a Business, What’s Web and The Business Amplifier, and hosted well-attended panel events with AI experts, web developers and branding specialists.
Originally from the UK, Caroline now calls Australia home, where she surfs, teaches yoga and binge-watches cosy English crime dramas.
Caroline Voaden is a copywriter and content strategist helping B2Bs ditch boring for brilliant. After a decade in PR advising multimillion-dollar businesses, politicians and even a few disgraced sports stars, she ditched her high-octane agency life to strike out on her own.
Frustrated by B2B marketing that’s either dull-as-dust or dripping with sales-speak, she paired the storytelling secrets she mastered in PR with sales psychology to create her storyselling framework: the method behind her can’t-stop-reading content and revenue-generating websites.
Caroline’s approach has helped 128+ clients achieve results like:
A 441% traffic spike across the EMEA blog for fintech powerhouse Airwallex
NZX-listed Ryman Healthcare winning a Gold Quill Award for a white paper that reached 22 million readers
A sixfold boost in website engagement for leading digital health consultancy Evolve
5,000 conversions for a national awards program content marketing campaign.
Her signature package, The Credibility Engine, is a done-for-you white paper service that helps busy B2B marketers build authority, fuel their pipeline with sales-ready leads and crush their KPIs. High performing papers include yearly benchmarking reports, a deep dive on structured data in the legal industry and a state of the market report on real estate financing.
Caroline has written for industry publications like Public Accountant Magazine and Modern Muse, shared her insights on podcasts like How to Scale a Business, What’s Web and The Business Amplifier, and hosted well-attended panel events with AI experts, web developers and branding specialists.
Originally from the UK, Caroline now calls Australia home, where she surfs, teaches yoga and binge-watches cosy English crime dramas.