Looking for a guest who’ll have your audience hitting rewind to catch every insight?
Looking for a guest who'll have your audience hitting rewind to catch every insight?
Looking for a guest who’ll have your audience hitting rewind to catch every insight?
Book me for your next podcast, summit or workshop to hear (or learn) storytelling secrets from PR's frontlines and how the new reputation economy works.
Reputation isn’t shaped by one channel anymore. It’s shaped by all of them.
A journalist interview, a rogue TikTok, a Reddit thread, a disgruntled parent, a whisper in a WhatsApp group – they move fast and shape how people see you.
I speak about how brands can build trust and authority in this environment.
After 11 years advising 128+ organisations through sold-out launches, media pile-ons, sensitive stakeholder dynamics and make-or-break crises, I share practical insights, patterns and decision-making principles that help leaders communicate with clarity in a changing media landscape…even when the story is moving faster than their business.
Whether it's exploding candles, industry-wide SPF issues or viral TV coverage, I've got a vault of colourful stories to share. Plus an International Gold Quill Award that proves strategic communications drive real commercial results.
You'll find me sharing insights in places like the Institute of Financial Accountants Magazine, sold-out online webinars and plenty of podcasts (see below).
Reputation isn’t shaped by one channel anymore. It’s shaped by all of them.
A journalist interview, a rogue TikTok, a Reddit thread, a disgruntled parent, a whisper in a WhatsApp group – they move fast and shape how people see you.
I speak about how brands can build trust and authority in this environment.
After 11 years advising 128+ organisations through sold-out launches, media pile-ons, sensitive stakeholder dynamics and make-or-break crises, I share practical insights, patterns and decision-making principles that help leaders communicate with clarity in a changing media landscape…even when the story is moving faster than their business.
Whether it's exploding candles, industry-wide SPF issues or viral TV coverage, I've got a vault of colourful stories to share. Plus an International Gold Quill Award that proves strategic communications drive real commercial results.
You'll find me sharing insights in places like the Institute of Financial Accountants Magazine, sold-out online webinars and plenty of podcasts (see below).
Topics in my zone of genius:
Messaging secrets from inside the crisis war room
How to use storytelling psychology to stand out & convert
Crisis communications in the age of AI
How to hack your PR the right way in 2026
How to crisis-proof your business before you need to
The new rules of PR & storytelling
Want to chat?
Want to chat?
Want to chat?
Where you can hear and see me
Where you can hear and see me
Where you can hear and see me
Things I've won and done
Things I've won and done
Things I've won and done
My bios
My bios
My bios
Podcast bio
Caroline Voaden is a communications strategist who builds and protects bulletproof brands. After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, she left agency life to help leaders navigate complex communications challenges without losing their minds (or stakeholders).
Her communications arsenal has been deployed for everyone from banking behemoth HSBC and NZX-listed Ryman Healthcare to beauty startups getting their first taste of public scrutiny. With 128+ clients and award-winning campaigns under her belt, Caroline knows how to get results – whether that's launching sold-out products, breaking into new markets, keeping headlines out of media or writing white papers that reach 22M people.
Originally from the UK, Caroline traded London’s high-octane life for the laid-back beaches of Australia. When she’s not crafting stories, she’s surfing, teaching yoga or bingeing cosy English crime dramas.
Caroline Voaden is a communications strategist who builds and protects bulletproof brands. After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, she left agency life to help leaders navigate complex communications challenges without losing their minds (or stakeholders).
Her communications arsenal has been deployed for everyone from banking behemoth HSBC and NZX-listed Ryman Healthcare to beauty startups getting their first taste of public scrutiny. With 128+ clients and award-winning campaigns under her belt, Caroline knows how to get results – whether that's launching sold-out products, breaking into new markets, keeping headlines out of media or writing white papers that reach 22M people.
Originally from the UK, Caroline traded London’s high-octane life for the laid-back beaches of Australia. When she’s not crafting stories, she’s surfing, teaching yoga or bingeing cosy English crime dramas.
Speaker bio
Caroline Voaden is a communications strategist who builds and protects bulletproof brands. After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, she left agency life to help leaders navigate complex communications challenges without losing their minds (or stakeholders).
Her work blends strategic PR, reputation building and high-pressure issues management. Over 11 years, she’s helped more than 128 organisations stay trusted through everything from sold-out product launches, category repositioning and market entries to media pile-ons, community backlash and sensitive stakeholder dynamics.
Caroline’s advisory has delivered results like:
An award-winning media campaign for NZX-listed aged care giant that reached 22M people, including government ministers
Rebuilding trust for beauty brands engulfed in an industry-wide crisis
A PR program that elevated a property group to a national player (and sold out projects along the way)
Protecting enrolments for a school facing historical abuse claims with 24-hour response strategy
A sixfold lift in website engagement for a leading digital health consultancy
5,000+ conversions for a national awards campaign.
Caroline has written for industry publications like Public Accountant Magazine and Modern Muse, shared her insights on podcasts like eCommerce, Don't be a SaaS and The Business Amplifier, and hosted plenty of well-attended panel events with AI experts and branding specialists.
Originally from the UK, Caroline now calls Australia home, where she surfs, teaches yoga and binge-watches cosy English crime dramas.
Caroline Voaden is a communications strategist who builds and protects bulletproof brands. After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, she left agency life to help leaders navigate complex communications challenges without losing their minds (or stakeholders).
Her work blends strategic PR, reputation building and high-pressure issues management. Over 11 years, she’s helped more than 128 organisations stay trusted through everything from sold-out product launches, category repositioning and market entries to media pile-ons, community backlash and sensitive stakeholder dynamics.
Caroline’s advisory has delivered results like:
An award-winning media campaign for NZX-listed aged care giant that reached 22M people, including government ministers
Rebuilding trust for beauty brands engulfed in an industry-wide crisis
A PR program that elevated a property group to a national player (and sold out projects along the way)
Protecting enrolments for a school facing historical abuse claims with 24-hour response strategy
A sixfold lift in website engagement for a leading digital health consultancy
5,000+ conversions for a national awards campaign.
Caroline has written for industry publications like Public Accountant Magazine and Modern Muse, shared her insights on podcasts like eCommerce, Don't be a SaaS and The Business Amplifier, and hosted plenty of well-attended panel events with AI experts and branding specialists.
Originally from the UK, Caroline now calls Australia home, where she surfs, teaches yoga and binge-watches cosy English crime dramas.