Media coverage isn't vanity metrics.
Or it shouldn’t be.
When the right stories land in the right places, it drives business outcomes.
It’s how you get spoken about in rooms you’re not in…and how the right people see you not as a ‘credible option’ but a ‘category authority’.
Every PR campaign I run builds towards one thing: media presence that positions you as the obvious choice.
For journalists, for buyers, for talent and for investors.
I don't separate ‘traditional PR’ from ‘digital strategy’…
Because your buyers don't live in neat categories.
They read the Australian Financial Review and niche Substacks. They trust journalists and the right industry voices on LinkedIn.
11+ years across media relations, content, influencer programs and events means I know which of the old gatekeepers still matter and which new channels are worth you spending on.
My campaigns are bespoke, tailored to your objectives and desired results, and range from 4 to 12 months.
Fees are from A$5,000 per month.
THE OPENING ACT: 4 MONTHS
For launches and specific moments that need concentrated media impact. Think report findings, new markets or products, policy submissions event support or a focused campaign moment.
BUILDING MOMENTUM: 6 MONTHS
For organisations ready to build sustained visibility and drive perception shifts. Think executive profiling, thought leadership programs, repositioning campaigns and forcing industry conversations.
ANCHOR AUTHORITY: 12 MONTHS
For businesses investing in long-term market leadership and wanting to build serious influence. Think corporate brand building, becoming known across different markets and changing your reputation.
NSX-listed Ryman Healthcare became leaders of the aged care reform debate (and won an award) with a high-impact white paper campaign.
Every campaign is built around your goals, but typically includes:
Media pitching across print, online and broadcast - from tier-one business publications to trade outlets
Journalist relationship building and networking programs
Podcast strategy and placement
Influencer partnerships and commercial collaborations
Thought leadership development - white papers, long-form articles, opinion pieces, case studies
Content strategy and execution for owned channels
Media training for spokespeople
Speaking opportunity identification and pitch development
Website messaging audits and copywriting
We start with strategy: the stories that shift perception, the channels that reach your stakeholders and the roadmap for the campaign.
Then we execute against your timeline, whether you're taking a new message to market, fundraising, repositioning or launching a white paper (I wrote those too).