Hands-on training that teaches how to spot issues early, draft crisis messaging under pressure and manage journalists through a live (and fun) unfolding scenario.
CRISIS FUNDAMENTALS
How to tell the difference between an issue and a true crisis
Which types of crises cause the most damage (with real examples)
How reputational incidents unfold across media, social and internal channels
CRISIS COMMUNICATIONS PLANNING
Identify risks early and map severity vs probability
Build a crisis communications plan that can be activated immediately
Align with legal teams without slowing down the response
Map stakeholders and tailor messaging to each group
Set clear roles, responsibilities and decision paths
RESPONDING WHEN A CRISIS HITS
First-hour priorities and timing rules
Drafting initial statements when details are incomplete
Internal comms under pressure
Managing journalists, media calls and difficult interviews
Using social media strategically without fuelling backlash
LIVE CRISIS SCENARIO (THE PART MOST TEAMS LOVE)
A fast-paced simulation where a hypothetical crisis unfolds in real time.
Your team will practice:
Making decisions under pressure
Drafting comms against the clock
Managing escalating situations and shifting stakeholder expectations
Participating in a mock media briefing
This is where skills turn into muscle memory.
Speak to Caroline