"Very glad to have your expert guidance on this one it’s a very complex situation to attempt to communicate."
Hands-on crisis support that protects revenue and calms stakeholders.
For founders, execs and public figures who can feel the pressure building — mixed messages inside the business, parents/stakeholders speculating and journalists circling before you’re ready. You need someone who can help you get ahead of it, fast.
✔️A sharp crisis strategy and clear direction
✔️Messaging you can use immediately — what to say, what not to say
✔️Stakeholder mapping + who-needs-what-first plan
✔️Drafted communications for staff, customers, media and more
✔️Real-time support as the situation evolves
✔️Media protocols + engagement.
It’s fast, focused and designed to give you a clear path forward instead of that ‘pit in your stomach’ feeling.
2-4 weeks. From $7,300 AUD / £3,550.
Speak to Caroline
60 minutes of senior crisis advice so you can make the right call, not the rushed one.
Perfect if the heat has settled but you’re unsure about your next move — whether to take a media opportunity or where to focus your comms for the next few months. Also ideal for pressure-testing or updating existing crisis comms plan (especially around AI risks).
✔️A sense-check on risks, blind spots and options
✔️Session recording and accompanying resources
✔️Good for brands and leaders highly visible online
You get clarity fast without committing to a larger engagement before you’re ready.
From $1,200 / £600.
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A crisis communications plan that tells you exactly what to do in the moments you can’t afford to improvise.
Good for if you’re not in a crisis, but you know your current protocols are outdated, incomplete, or too slow for how fast issues move today. Perfect for teams using AI tools without guardrails or businesses that have outgrown their early risk planning.
✔️Vulnerability audit to uncover your biggest risks
✔️Stakeholder mapping + who-needs-what-when plan
✔️Scenario playbooks for your most likely issues
✔️Response and Recovery Team structure
✔️Templated emails, statements and social post responses
Removes the guesswork when you come up against a reputation incident, giving you a pressure-tested plan you can use immediately.
4–6 weeks. From $8,800 AUD / £4,200.
I want to be prepared
Helping a leading private school get media-ready in 24 hours
When historical abuse claims emerged at a top-tier Australian private school, I was part of the response team providing fast, strategic comms support.
Working closely with legal and leadership, we developed an issues management plan that included media holding lines and FAQs, internal updates, assembly speeches, parent and alumni emails and journalist protocols. The school was able to respond swiftly, meet regulatory obligations and maintain trust with stakeholders while protecting both enrolments and victim-survivors.