We both know AI is creating reputation risk.
But the landscape is changing faster than you can research it.
Every week there's a new tool your staff are testing, fresh industry guidance and endless LinkedIn debates about what 'best practice' looks like.
So you're doing what any smart professional does – waiting to see what others in your industry do.
Meanwhile, your crisis comms plan has gaping holes where AI risks should be. And they're growing.
Remember how fast those fake statements spread during the Astronomer/Coldplay incident? That's the reality of crisis PR these days.
AI can impact and compound your 'traditional' issue with lightning speed.
And every day you wait, it gets more expensive. It costs 42 times more to respond to an issue than prepare for one*.
Plus you've got media, wider stakeholders and regulators constantly scrutinising AI missteps.
If you've got crisis comms plans/protocols but no idea how to handle AI incidents, this free masterclass (or recording) is for you.
*FleshmanHillard
✔️ The types of AI risks most damaging for businesses
✔️ Which threats to prioritise for your organisation
✔️ 3 actions to update your crisis response protocol (without investing in a new strategy)
✔️ How allocate resources between crisis response and AI-generated misinformation.
Can't make it live? Register to receive the replay.
A communications manager, director, leader
A corporate affairs or PR pro
A fast-growing founder with a lean team, media attention and investors to keep onside
Nervous about the PR risks AI represents, but don't have concrete response frameworks in place.
I'm Caroline and I help brands communicate strategically when reputation and revenue are at stake.
After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, I left agency life to help leaders navigate complex communications challenges without losing their minds (or stakeholders).
I've advised everyone from banking behemoth HSBC and NZX-listed Ryman Healthcare to startups getting their first taste of public scrutiny. With 128+ clients and award-winning campaigns under my belt, I know how to get results – whether that's keeping headlines out of media, maintaining customer retention post-issue or writing white papers that reach 22M people.
One step ahead of emerging AI risks, your competitors and your leadership team with a ready-to-roll crisis communication plan.