We both know AI is creating reputation risk.
But the landscape is changing faster than you can research it.
Every week, there's a new tool you're testing, fresh industry guidance and endless LinkedIn debates about what 'best practice' looks like.
So you're doing what any smart professional does – waiting to see what others in your industry do.
Meanwhile, your crisis comms plan has gaping holes where AI risks should be. And they're growing.
Remember how fast those fake statements spread during the Astronomer/Coldplay incident? That's the reality of crisis PR these days.
AI can compound your 'traditional' issue with lightning speed.
And every day you wait, it gets more expensive. It costs 42 times more to respond to an issue than prepare for one*.
Plus, you've got media, stakeholders and regulators constantly scrutinising any AI missteps.
If you've got crisis comms plans/protocols but no idea how to handle AI incidents, this free masterclass (or recording) is for you.
*FleishmanHillard
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A communications manager, director, leader
A corporate affairs or PR pro
A fast-growing founder with a lean team, media attention and investors to keep onside
Nervous about the PR risks AI represents, but don't have concrete response frameworks in place.
One step ahead of emerging AI risks, your competitors and leadership team with a ready-to-roll crisis communication plan.
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