[FREE MASTERCLASS] LEARN 3 WAYS TO PREPARE FOR THE NEW WAVE OF AI-GENERATED REPUTATION RISKS

[FREE MASTERCLASS] LEARN 3 WAYS TO PREPARE FOR THE NEW WAVE OF AI REPUTATION RISKS

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About

Experience

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Blog

Contact

STRATEGIC COMMUNICATION PLAN

Communications that captivate, convince and convert.

The gap between how good a company is and how the market perceives them? The right communications strategy closes it.

Your messaging is scattered. Your team's winging it in pitches.

Prospects can't explain what makes you different.

And you're starting to wonder if anyone's actually reading what you put out there.

Fragmented communications don't just feel messy, they undermine your credibility.

Companies with sharp, strategic communications outperform their competitors by 3.5x*.

That's not alignment theatre. That's revenue.

I've spent 11+ years developing communications strategies for B2Bs that establish authority and confidence in the minds (and hearts) of stakeholders – from ASX-listed healthcare giants to Series A+ tech startups betting their growth on getting this right.

Your messaging is scattered. Your team's winging it in pitches.

Prospects can't explain what makes you different.

And you're starting to wonder if anyone's actually reading what you put out there.

Fragmented communications don't just feel messy, they undermine your credibility.

Companies with sharp, strategic communications outperform their competitors by 3.5x*.

That's not alignment theatre. That's revenue.

That's what I want

"Caroline asked the right questions to get to the real gems of what makes us different as a consultancy, then transformed those insights into messaging that resonates with senior healthcare leaders. She’s professional, strategic and insightful.”

James Carpenter, Evolve Health Digital

What I don't do:

Generic ‘vision and values’ exercises. Vibes-based messaging workshops. Strategic decks that gather digital dust.

What I do: build the strategic backbone that makes every stakeholder conversation – from pitch to press to partnership – work toward your boldest business goals.

Whether you’re repositioning after growth, rebuilding trust after a crisis, launching with impact or building communications from scratch, I can help.

Generic ‘vision and values’ exercises. Vibes-based messaging workshops. Strategic decks that gather digital dust.

What I do: build the strategic backbone that makes every stakeholder conversation – from pitch to press to partnership – work toward your boldest business goals.

Whether you’re repositioning after growth, rebuilding trust after a crisis, launching with impact or building communications from scratch, I can help.

Book an intro call

Close up of books of Australian PR consultant

How the magic happens

CHAPTER 1: DISCOVER

We start with an audit of your current positioning, media coverage, marketing strategy and owned channels. Then we map your stakeholders to identify who needs to trust you and what they care about. Also includes an analysis of perception gaps, competitive threats and market opportunities.

CHAPTER 2: DEFINE

Time to develop your strategic positioning and overarching master narrative. We decide on the communications pillars that will shift perception and build trust, and draft the key messages organised by audience and channel.

CHAPTER 3: DELIVER

You’ll get a strategy document with my recommended approach, messaging, stakeholder map, tactical recommendations, channel activation plans and a roadmap for roll out over six-12 months. We refine together until it’s just right.

NOW WHAT?

The next step for most clients is a PR program that brings the positioning to life through an integrated campaign. This can include media relations, social media, website copywriting, thought leadership development and more.

"I've have the pleasure of being one of Caroline's clients and can't recommend her highly enough. An absolute pro with the patience of a saint."

Michael Cummings, Communications & External Relations Manager, Ryman Healthcare

Think this might be the right next step?

I take on a handful of strategy projects each quarter. If you're navigating a transition, repositioning or building communications from the ground up, let’s chat for 30 mins to see if we’re a fit.

Speak to Caroline

No Comment: your fortnightly postmortem of brand reputation fumbles and failures.

No spam, ever. I promise.

No Comment: your fortnightly postmortem of brand reputation fumbles and failures.

No spam, ever. I promise.

No Comment: your fortnightly postmortem of brand reputation fumbles and failures.

No spam, ever. I promise.